kaiserthesage
Marie Haynes
What I learned at Google I/O 2025: A new era of SearchI had the privilege of being invited to Google I/O 2025. And boy, what an event! Google said that AI Mode is the start of a new era, with Search being transformed with Gemini 2.5 at its core. Search is…
Test yourself on this week’s AI News!How Closely Were You Reading? Missed the issue? Read AI News You Can Use 1. ChatGPT is testing a new feature that shows a ______ of products to buy. Product carousel Video reel Code snippet list Map preview 2. Who…
Matthew Woodward
rankxl
Robbie Richards
SEJ
Microsoft Clarity Announces Natural Language Access To Analytics via @sejournal, @martinibuster NewMicrosoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI The post Microsoft Clarity Announces Natural Language Access To Analytics appeared first on Search Engine Journal.
Google AI Overviews Favor Major News Outlets: Study Reveals via @sejournal, @MattGSouthernNew study: Google AI Overviews cite news sources in only 1 in 5 responses. BBC, NYT & CNN lead with 31% share. The post Google AI Overviews Favor Major News Outlets: Study Reveals appeared first on Search Engine Journal.
An In-Depth Guide To Apple Search Ads via @sejournal, @brookeosmundsonMaster Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers. The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal.
Custom Vs. Template Website Design: Making The Right Choice via @sejournal, @atuljindal01Weigh the pros and cons of custom-designed vs. template websites so you can match your site to your growth stage, goals, and budget. The post Custom Vs. Template Website Design: Making The Right Choice appeared first on Search Engine Journal.
Claude’s Hidden System Prompts Offer a Peek Into How Chatbots Work via @sejournal, @martinibusterAnthropic published the hidden system prompts underlying the Claude AI model, showing how to get the best responses from it. The post Claude’s Hidden System Prompts Offer a Peek Into How Chatbots Work appeared first on Search Engine Journal.
What It Takes To Stay On Top Of Local Search In 2025 [Webinar] via @sejournal, @lorenbakerJoin Mél Attia as she explains how consumer trust and AI updates are reshaping local SEO and how agencies can lead the way. The post What It Takes To Stay On Top Of Local Search In 2025 [Webinar] appeared first…
How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist] via @sejournal, @inmotionhostingThis post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO efforts? Are your Core Web Vitals scores inconsistent, no matter…
MOZ
Search Engine Land
SE Round Table
Daily Search Forum Recap: June 4, 2025Here is a recap of what happened in the search forums today...
Google Search Ranking Volatility Heated Today - June 4thGoogle Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts. Again, Google has not confirmed an…
Bing Ads Bag Icon Tests On Shop Now ButtonMicrosoft is testing putting a shopping bag icon on its "Shop Now" Bing Ads layout. I cannot replicate this but normally Bing shows a button that says "Shop Now" and that is it, but in this test, Bing is adding…
Google Tests AI Overviews At Bottom Of Search Results PageWe generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you'd expect them at the top. But we've seen them show up in the middle of the…
Google Discover Testing Generative AI SummariesGoogle is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these…
Google Search Results Snippets Tests Clickable Page IncludesYou may remember the page includes search result snippet in Google Search. Well, now Google is testing making those clickable links that go to more search results.
Bing Tests New People Also Ask List ViewMicrosoft is testing a new layout in Bing for the people also ask section. Instead of the carousel card format, Bing is testing more of a list view with the ability to expand the details.
Stone Temple
GSQi
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics EdgeIn this tutorial, I’ll show you how to use AI Overview data from Semrush, ahrefs, and Sistrix and combine that with GSC data exported via the Search Console API. The resulting spreadsheet could uncover the true impact to clicks and…
Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?In a previous post, I explained how Reddit was heavily using AI translated content, it is indexable by Google, and how that content was surging like crazy in the search results. Note, Reddit has been very transparent about their use…
How to compare hourly Google Search Console Data (GSC to track impact from major algorithm updates using the GSC API and Analytics Edge [Tutorial]When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping, you can typically see when the update…
When Links Go Wrong: Why News And Media Publishers Need To Embrace Earned Links And Ditch Nofollow [Publisher FAQs]While performing a link authority gap analysis recently for several companies, I noticed a common (and disturbing theme. The sites had earned powerful links from major news and media publishers, yet the links were nofollowed. Or worse, those sites were…
Reddit AI translations have scaled across languages and Google rankings are boomingBut should rankings in Google be surging for that AI translated content? In my post I explain the Reddit surge across countries, the translated content that’s ranking well, what Google’s stance has been about machine translating content, and more. Update:…
Gemini with Personalization: Google takes another step towards Jarvis by tapping into your Search history for Chatbot answers. And just wait until AI Mode gets involved.Google just released Gemini with personalization two weeks ago, which enables its AI chatbot to tap into your Search history to help answer questions. Back in February of 2023 I wrote a post about Google’s “Code Red” based on OpenAI…
How Google’s AI Mode Could Be Tracked In Google Search Console (Desktop and Mobile ExamplesAI Mode officially started rolling out as a labs experiment on March 5, 2025, and I received access late the following day. Needless to say, I’ve been testing AI Mode heavily since gaining access. I’ll provide some screenshots in this…
Local Search
Portent
SEMRush
Go Fish Digital
How To Find Pages On Your Site That ChatGPT May Be HallucinatingAs AI chatbots like ChatGPT become increasingly popular, more users are landing on your website via links shared directly from these tools. Sometimes though LLMS like ChatGPT send visitors to URLs on your site that don’t actually exist. These “hallucinated…
How to Rank in ChatGPT and AI Overviews (2025 GuideAccording to ExplodingTopics, ChatGPT receives roughly 5.19 billion visits per month, with around 15% of users based in the U.S.—highlighting both domestic and global adoption. Weekly users surged from 1 million in November 2022 to 400 million by February 2025.…
The Top 18 Chrome Extensions For SEOGoogle Chrome is the browser that houses the most impressive collection of SEO extensions. Not only does Google Chrome work well, but these SEO Chrome extensions (sometimes called plugins or tools offer insightful details about the way Google’s search engine…
Yoast
Site Kit by Google insights in your Yoast SEO DashboardEver feel frustrated having to jump between different apps just to check your site’s SEO performance? We’ve simplified things for you. Yoast now seamlessly integrates insights from Site Kit by Google (Google Analytics and Search Console right into your Yoast…
Yoast AI Optimize is now available for Classic EditorWe’re excited to announce that Yoast AI Optimize is now also available when using the Classic Editor in WordPress! You’ve finished your copy, great! But those pesky Yoast SEO Analysis lights aren’t all green and you have to make manual…
Integrating human insight with AI-generated content: How to maintain E-E-A-TNow that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Google’s E-E-A-T standards? Of course, the answer is yes,…
The beginner’s guide to SEO reportingWhen you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether it’s for a client, your manager, or your team, creating an SEO report is the best way to do so. This…
Turning data into actionable insights: a data-driven SEO strategyModern SEO is all about data. Rankings can change overnight, user behavior as well, and search engines increasingly use AI to power the search results. To be able to respond, your decisions should be dictated by real, measurable insights. This…
How to track website traffic: how many people are visiting your site?Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to increase website traffic over time? Luckily, there are loads of…
What is Site Kit by Google? A guide for WordPress usersSite Kit by Google is a free WordPress plugin that connects your site to important tools like Analytics, Search Console, and Ads. After installing, it’s easy to verify your accounts, after which you see data in your dashboard. That data…
Distilled
Webmaster World