backlinko
LLM Seeding: A New Strategy to Get Mentioned and Cited by LLMsI asked ChatGPT: “What are the best resources to learn SEO in 2025?” The response mentioned Backlinko twice. Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” (Ads, Reddit, and AI Overviews take up that real…
How to Build a Customer-Focused Content Strategy (6 StepsRandom content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong content…
How Brian Dean Would Launch Backlinko in 2025In 2012, Brian Dean launched Backlinko with one goal: publish world-class SEO content that ranks. And it worked. He built one of the most trusted SEO brands in the world, powered almost entirely by blog posts and Google traffic. But…
Run An Ecommerce SEO Audit in 4 Stages [+ Free Workbook]An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. Think of it like a routine check-up for your online store. Instead of waiting…
kaiserthesage
Marie Haynes
Analyzing pages that improved following the June 2025 core updateLet’s take a look at some sites and pages that saw nice improvements following Google’s June 2025 Core Update. We’ll look at specific queries that improved and see if we can determine why Google’s new systems found them helpful. I…
Some thoughts on Grok 4Grok 4 is impressive. Elon says that Grok 4 is performing at or beyond PhD level in nearly all academic fields. Last night’s demo showcased some incredible scores in AI benchmarks. The most impressive of these was Grok 4’s score…
Understanding MUVERA – Google greatly improved their ability to return relevant resultsAs I write this, the June 2025 core update is rolling out. I highly suspect that this update will implement a new advancement Google has made in search called MUVERA. MUVERA helps Google do multi-vector search as quickly as single-vector…
Could optimizing for vector search do more harm than good?You know that I love talking about vector search. I've had good success optimizing for vector search. Often though, that success does not last. I think I've realized why, and if this thought is true, it may turn out that…
ChatGPT now connects with Gmail, Google Drive, Hubspot and moreThis morning I had a notification that as a Pro user, I can connect ChatGPT with Google Drive, Gmail and more. This service will be incredibly useful. You can summarize things from across your Google Drive, do deep research across…
Matthew Woodward
rankxl
Robbie Richards
SEJ
Google Performance Max: Everything You Need To Know via @sejournal, @brookeosmundsonLearn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases. The post Google Performance Max: Everything You Need To Know appeared first on Search Engine…
Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings via @sejournal, @MattGSouthernGoogle’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries. The post Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings appeared first on Search Engine Journal.
Google Makes It Easier To Talk To Your Analytics Data With AI via @sejournal, @MattGSouthernGoogle has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. The post Google Makes It Easier To Talk To Your Analytics Data With AI appeared first on…
Google Search Central APAC 2025: Everything From Day 1 via @sejournal, @TaylorDanRWDay 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content. The post Google Search Central APAC 2025: Everything From Day 1 appeared first on Search Engine…
Google Shares SEO Guidance For State-Specific Product Pricing via @sejournal, @MattGSouthernGoogle explains how to handle state-specific product pricing in search results. Here's what to know. The post Google Shares SEO Guidance For State-Specific Product Pricing appeared first on Search Engine Journal.
Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not via @sejournal, @TaylorDanRWGoogle confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search. The post Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not appeared first on Search Engine Journal.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth via @sejournal, @LisaRocksSEMMarketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion. The post Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth appeared first on Search Engine Journal.
MOZ
Search Engine Land
SE Round Table
Google Ad Revenue Up 10.4% & Overall Revenue Up 14%Google reported Q2 2025 earnings today, which showed Google's ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.
Daily Search Forum Recap: July 23, 2025Here is a recap of what happened in the search forums today...
Pew: Searchers Less Likely To Click On Links In Google Search With AI OverviewsPew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that 8% clicked on links…
Google Search Result Snippets With See More & Other HyperlinksGoogle is testing adding more links within the search results snippets. Google is showing a "see more" link that will jump you to the section on the web page related to the piece of content you are seeking. Plus, other…
Google Search Doesn't Support Different Product Pricing By StatesGoogle's John Mueller confirmed that Google Search doesn't have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in New York and a different price for that same product…
Bing Tests Borders Around Search ResultsMicrosoft is testing outlining, placing borders, around the search results in Bing Search. So each snippet has this outline around it with rounded corners.
Google Merchant Center Adds Product Studio Tab For SomeGoogle is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in there but now Google is testing moving it in its…
Stone Temple
GSQi
The June 2025 Google Core Update: Analysis and Findings covering HCU(X surges, AI Overview impact, YMYL volatility, and moreWe were due for a broad core update, and a broad core update we received. The June 2025 Google core update was a red-hot update that rolled out on June 30th right before the July 4th holiday weekend. The update…
The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search dataLike I said in my previous post about AI Search traffic, AI Search is here, it’s growing, and it’s important to analyze. It’s still a tiny piece of traffic for most sites (less than 1%, but again, it’s growing. Based…
AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google SearchIn this post, I’ll explain how to set up AI Search tracking in Google Analytics 4 to view the difference between AI Search traffic compared to Google Search and organic search overall. I’ll also explain how ignoring Google Search could…
The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in SearchWith the rise and surge of AI Overviews, and soon AI Mode, site owners are dealing with an unprecedented situation from a search traffic standpoint. Impressions in search might be stable, or even increasing, yet clicks might be dropping. And…
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics EdgeIn this tutorial, I’ll show you how to use AI Overview data from Semrush, ahrefs, and Sistrix and combine that with GSC data exported via the Search Console API. The resulting spreadsheet could uncover the true impact to clicks and…
Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?Update: June 11, 2025Google finally sent me a statement after I asked if they sanctioned the Reddit AI translation situation. I also asked if it was ok now to use AI translations since Reddit was heavily doing that across countries.…
Local Search
Portent
SEMRush
Go Fish Digital
The Top 23 Chrome Extensions For SEOGoogle Chrome is the browser that houses the most impressive collection of SEO extensions. Not only does Google Chrome work well, but these SEO Chrome extensions (sometimes called plugins or tools offer insightful details about the way Google’s search engine…
How To See When ChatGPT Is Quoting Your Content By Analyzing Log FilesThe way people find and consume information is shifting fast, and it’s not just about Google or Bing anymore. Increasingly, buyers are turning to conversational AI tools like ChatGPT to get answers and advice. But here’s the challenge: when someone…
How to Rank in ChatGPT and AI Overviews (2025 GuideAccording to ExplodingTopics, ChatGPT receives roughly 5.19 billion visits per month, with around 15% of users based in the U.S.—highlighting both domestic and global adoption. Weekly users surged from 1 million in November 2022 to 400 million by February 2025.…
Yoast
How to prep your Shopify or WooCommerce store for Black Friday before the rush starts Black Friday is the biggest rush of the year for most ecommerce businesses, and it is right around the corner. The most successful merchants prepare for Black Friday early and follow a structured plan to prepare their stores, ensure visibility,…
Holiday season SEO: 10 tips to start preparing!The summer is well on its way. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never…
What is off-page SEO?Off-page SEO is everything you do outside of your website to help it rank better in the SERPs. On-page SEO focuses on content, site structure, and technical improvements, but off-page SEO looks at building credibility from outside. There are many…
Mid-year SEO checkup: What’s working, what’s not? Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s a check-in…
Redesigning onboarding for impact: A service design approach First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we…
Redesigned Shopify onboarding: thoughtful UX, real impact Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to…
10 tips to streamline your blog content workflowContent production seems quite simple, in principle. You develop an idea, write about it, do SEO checks, and click publish. Simple, right? It never turns out that way, especially when working with a team. Miscommunications, last-minute changes, and confusion about…
Distilled
Webmaster World